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FRATTINA


A REFINED TASTE & STYLE

OVERVIEW

RESIGNIFYING THE STYLE OF A CLASSIC BRAND


Grappa is known as Italian by law and tradition. The first Frattina Chardonnay was produced in 1984. Since then, the smoothness and delicacy of Frattina grappas became its distinctive characteristics. Frattina renewed its, highlighting the sophisticated style of Grappa Frattina and its new brand identity, maintaining the elegance that distinguishes the brand. 

 

OVERVIEW

FRATTINA


The challenge of this project was to design a new glass bottle for one of the traditional and well-known brands of grappa in Italy. The main task was to differentiate the brand "Frattina" from other brands in the same range while freshening the packaging up and the overall look.
After more than a hundred proposals and tests, the final design was chosen according to the new branding, and the customer response on the shelves at the supermarkets. Highlighting the Grappa Frattina by allowing to immediately recognize the variety of grape used for the distillation, by using a bright colour coding and the stylish clear bottle leave as protagonists the purity and quality of the distillate.