The Canadian based company "Borel", require us to design a new line of fresh accessories for a young segment market. The line includes rubber wallets, leather wallets, purses, belts, watches and cellphone casings. The aim of the project was to design a new collection of urban products according to the brand character of Borel; inspired by simplicity and minimalism in design, and made with durability and quality in craftsmanship, the collection was created to fulfill Borel's dream and reach its vision to be part of every life. For the project was also necessary to design the graphics and packaging.