Buitoni Packaging

The main objective in the project was to redesign the old pesto packaging that was having several problems in the market and creating a lot more for the customer.

Market research, focus groups, kitchen workshops and creative sessions were necessary to came up with a final idea, that was inspired in the kitchen ware elements such as gravy bowls and glass pots commonly used in the italian cuisine.

The packaging was designed to solve the manufacturing problems presented in the previous packaging and to be produced and filled in the same production line without the need of changing the existing processes.